Starting in the 'gateway' city of Hull, the brand new 'ticket-to-ride' gives four days of unlimited rail travel between Hull, Leeds, Manchester and Liverpool on a ticket that is valid for eight days.

To help visitors make the most of the value for money North of England Rover, suggested itineraries also offer some top tips for city culture, from Liverpool's Beatles Story and Tate Liverpool to Manchester's Lowry and Bridgewater Hall and Leeds' Henry Moore Institute and Royal Armouries.

Suggestions also cover events in the four cities right through the year, from music festivals to literary celebrations and award-winning markets to new stage productions, offering visitors a chance to compile their perfect northern cities tour.

It's no coincidence that the North of England Rover Ticket has been unveiled in 2017 - the year when Hull is able to offer its visitors 365 vibrant days of culture during its reign as the UK City of Culture.

But with so many galleries, exhibitions, events and festivals to enjoy across some of the UK's liveliest cities, visitors are being given four days of unlimited travel over eight days – allowing visitors plenty of time in each of the partner cities before heading back to Hull.

The Rover Tickets are now available to buy online, from just £79 per person (https://www.tpexpress.co.uk/special-offers/north-of-england-rover/).

Likely to be of equal interest to both domestic and international holidaymakers, the Rover Ticket opens-up the obvious possibility of attracting more visitors from Northern Europe, who can travel easily and quickly to Hull with P&O Ferries.

Going by the title of the “Cities of Northern England” for this new promotion, Hull, Leeds, Manchester and Liverpool are all served by the TransPennine Express, with a journey time of around one hour from one to the next.  Coincidentally, TransPennine Express trains are currently being completely refurbished to an Intercity level of customer experience including free Wi-Fi, at seat power and improved catering.

Arguably the most innovative way yet of bringing all four cities under one collective banner, the Rover Ticket opens up all kinds of opportunities for visitors interested in exploring all four famous cities along this northern corridor.

Further details about the Cities of Northern England can now be found at http://www.citiesofnorthengland.com, along with the suggested cultural itineraries and programmes.

Full details of the River Ticket, meanwhile, can be found at https://www.tpexpress.co.uk/special-offers/north-of-england-rover/.