This autumn a pack of giant Snowdogs will descend on Brighton & Hove to create a city art trail which takes in many of its iconic locations as well as some hidden gems.  The extraordinary public art trail, Snowdogs by the Sea, will hit the streets of Brighton & Hove on Saturday September 24th and run for 9 weeks until 27th Nov 2016. The magical sculpture trail will feature 45 giant Snowdogs, inspired by the much-loved animated short film, The Snowman™ and The Snowdog, based on the book by Sussex based author, Raymond Briggs. 

Commissioned artists have created each Snowdog so that every one has a unique identity. Artistic inspiration has come from a variety of sources. Some celebrate Brighton’s unique history, seafront location and iconic architecture, whilst there are also tributes to music legends, such as Bowie (‘Bow Wow’ by Mike Edwards), the Kinks (‘Lola’ by Devon Bhurke), and film star, Sophia Loren (‘Crush Puppy’ by Louise Dear). Artist, Pure Evil, has explored the darker side of the Snowman story and named his creation, ‘Snowman’s Nightmare.’ Brighton resident & DJ Norman Cook, AKA Fatboy Slim, has commissioned well known street artist, RYCA, to create his Snowdog, whilst crime author, Peter James, has a police themed Snowdog in a nod to his best selling, Detective Superintendent Roy Grace, series. 

Brighton’s latest attraction, British Airways i360, the world’s first vertical cable car, is sending its Snowdog, ‘Brighton Belle’, named after the iconic Pullman, to Victoria Station where it will make its home for the duration of the trail.  In a move back to tradition, the pier has named its Snowdog ‘Palace Pup’ to mark the fact that it has changed its name back to the original Palace Pier after new owners controversially renamed it ‘Brighton Pier’ in 2000.  The trail also takes in Brighton Marina where visitors have three Snowdogs to discover, and, in addition, an enormous sand sculpture celebrating the bond between the Snowman and Snowdog.

The giant Snowdogs will also be joined by a pack of 24 snow puppies designed by Brighton school children. These colourful creations will be on show at Brighton Museum & Art Gallery, Hove Museum and the Booth Museum of Natural History, Hove Library and Jubilee library throughout the event.  There will also be lots of participatory events during the trail, such as Pooches on the Prom, Snowdog Dash and a festive farewell event on the first weekend in December, where the Snowdogs can be seen together for the first and final time. Details of all the events will be on the www.snowdogsbythesea.co.uk website. A trail map and Snowdogs by the Sea App will also be available to enable visitors to discover all the sculptures and ‘unlock’ special offers and unique content.

The trail is being organised by Brighton charity, Martlets Hospice, in conjunction with Wild in Art, one of the UK’s leading creative producers of public art events. The idea follows in the footsteps of similar projects run by Wild in Art in other cities such as The Big Hoot in Birmingham and Gromit Unleashed in Bristol. At the end of the event each Snowdog will be auctioned to raise funds for the hospice. Snowdogs by the Sea is expected to raise significant funds for the hospice and attract tens of thousands of visitors to Brighton and Hove in the autumn.

This autumn a pack of giant Snowdogs will descend on Brighton & Hove to create a city art trail which takes in many of its iconic locations as well as some hidden gems.  The extraordinary public art trail, Snowdogs by the Sea, will hit the streets of Brighton & Hove on Saturday September 24th and run for 9 weeks until 27th Nov 2016. The magical sculpture trail will feature 45 giant Snowdogs, inspired by the much-loved animated short film, The Snowman™ and The Snowdog, based on the book by Sussex based author, Raymond Briggs. 

Commissioned artists have created each Snowdog so that every one has a unique identity. Artistic inspiration has come from a variety of sources. Some celebrate Brighton’s unique history, seafront location & iconic architecture, whilst there are also tributes to music legends, such as Bowie (‘Bow Wow’ by Mike Edwards), the Kinks (‘Lola’ by Devon Bhurke), and film star, Sophia Loren (‘Crush Puppy’ by Louise Dear). Artist, Pure Evil, has explored the darker side of the Snowman story and named his creation, ‘Snowman’s Nightmare.’ Brighton resident & DJ Norman Cook, AKA Fatboy Slim, has commissioned well known street artist, RYCA, to create his Snowdog, whilst crime author, Peter James, has a police themed Snowdog in a nod to his best selling, Detective Superintendent Roy Grace, series. 

Brighton’s latest attraction, British Airways i360, the world’s first vertical cable car, is sending its Snowdog, ‘Brighton Belle’, named after the iconic Pullman, to Victoria Station where it will make its home for the duration of the trail.  In a move back to tradition, the pier has named its Snowdog ‘Palace Pup’ to mark the fact that it has changed its name back to the original Palace Pier after new owners controversially renamed it ‘Brighton Pier’ in 2000.  The trail also takes in Brighton Marina where visitors have three Snowdogs to discover, and, in addition, an enormous sand sculpture celebrating the bond between the Snowman and Snowdog.

The giant Snowdogs will also be joined by a pack of 24 snow puppies designed by Brighton school children. These colourful creations will be on show at Brighton Museum & Art Gallery, Hove Museum and the Booth Museum of Natural History, Hove Library and Jubilee library throughout the event.  There will also be lots of participatory events during the trail, such as Pooches on the Prom, Snowdog Dash and a festive farewell event on the first weekend in December, where the Snowdogs can be seen together for the first and final time. Details of all the events will be on the www.snowdogsbythesea.co.uk website. A trail map and Snowdogs by the Sea App will also be available to enable visitors to discover all the sculptures and ‘unlock’ special offers and unique content.

The trail is being organised by Brighton charity, Martlets Hospice, in conjunction with Wild in Art, one of the UK’s leading creative producers of public art events. The idea follows in the footsteps of similar projects run by Wild in Art in other cities such as The Big Hoot in Birmingham and Gromit Unleashed in Bristol. At the end of the event each Snowdog will be auctioned to raise funds for the hospice. Snowdogs by the Sea is expected to raise significant funds for the hospice and attract tens of thousands of visitors to Brighton and Hove in the autumn.